By Terri Harel on Constant Contact

All organizations know that email marketing is a critical component of donor engagement and gift solicitation.

Yet, it’s obvious that people are inundated with email: personal, work, and promotional messages drown inboxes daily. When your email does get opened and read, how should you structure your email to improve your chances of engaging the reader?

In this post, we’ll cover five essential elements of an effective fundraising email.

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